Organizing a complex, world-first, special sporting event like World Urban Games is no easy task.
The mission of World Urban Games is to promote street sports such as rollerblading, BMX, breakdance, freestyle frisbee, 3x3 basketball and parkour as future Olympic sports and to present the international champions of street sports as future Olympic athletes.
In addition to organizing the months-long pre-communication process, all ATL, BTL and digital activities were managed by Human Telex Advertising & Event. The image of the event was shortlisted at the International Golden Drum Advertising Festival.
At the large-scale sports and music festival, we recruited 1,000 employees and provided professional service to over 300 athletes.
The success of the three-day event is proven by tens of thousands of satisfied visitors and countless recognitions, both at the advertising and sports levels.